I build custom software and AI-powered automations

From AI workflows to full-stack web apps - designed, built, and deployed end-to-end to solve real business problems.

Trusted for
Production-ready software
End-to-end builds
AI workflow automation
Rails & modern web apps
Long-term technical partner

How I can help

Two ways to work together

Automation Projects

Connect your tools and eliminate manual data work

I build automation systems that connect your existing tools (Airtable, Notion, CRMs, etc.) to reduce manual data entry and keep everything in sync.

  • Automated data sync between tools
  • Custom workflows using Make, Zapier, or n8n
  • API integrations for unique business needs
  • Reduction in manual copying and pasting
  • Clean data flows without errors

Product Development

Build web applications with AI integration

I develop web applications using Rails, integrate AI APIs (Claude, OpenAI), and focus on getting to a working version quickly. My recent work includes UX Audit App and AI Talk Coach.

  • Working web applications in production
  • AI integration using Claude or OpenAI APIs
  • Clean, maintainable Rails codebases
  • User interfaces that work well
  • Focus on solving specific problems

How we'll work together

A clear, structured process that reduces risk

1

Understanding

We talk about what you're trying to accomplish and what's currently not working. I ask questions about your workflow, tools, and what success looks like.

Initial call
2

Planning

I outline what I'll build, how it will work, and what you'll get. This includes any integrations, features, or automation steps. You review and we adjust as needed.

1-2 days
3

Building

I develop the application or automation, testing as I go. You get access to see progress and provide feedback. I focus on getting something working first, then refining it.

Varies by scope
4

Handoff

Once it's working and tested, I hand it off with documentation. If bugs come up or adjustments are needed, I fix them. Ongoing improvements can be scoped separately.

End of project

My principles:

  • Working software over perfect plans
  • Clear deliverables, no ambiguity
  • Regular updates on progress
  • Practical solutions that actually work
  • Direct communication, no corporate speak

Recent wins

Selected client work and personal products

UX Audit App

/ Product

AI tool that analyzes user session recordings to find UX problems

AI session analysis Friction detection
Idea
Exploring
Building
MVP
Live
Dormant
View case study →

AI Talk Coach

/ Product

Practice speaking with AI feedback on filler words and pacing

Speech feedback Interview prep
Idea
Exploring
Building
MVP
Pivot
Live
View case study →

Signal Harvester

/ Product

Turn Instagram and TikTok comments into new customers

Intent detection DM drafting
Idea
Exploring
Building
MVP
Live
View case study →

Ways to work together

Choose the engagement that fits your needs

Workflow Audit

See what can be automated

A review of your current workflow to identify what's manual, repetitive, and could be automated. I provide specific recommendations with rough time estimates.

Ideal for:

  • You're doing too much manual data entry
  • You want to see if automation makes sense
  • You need a roadmap before committing to build

What's included:

  • Call to review your current workflow
  • Written report of automation opportunities
  • Recommended approach for each
  • Rough estimates for implementation
Timeline: About a week

Automation Build

Build a specific automation

I build a defined automation or integration. This works when you know what you need automated and we can scope it clearly upfront.

Ideal for:

  • You know exactly what needs automating
  • You want a fixed scope and timeline
  • You need something specific built and deployed

What's included:

  • Development of the automation
  • Testing with your actual data
  • Documentation of how it works
  • Support for any bugs after launch
Timeline: Typically 1-3 weeks

Product Build

Build a web application

I develop a web application from scratch or add significant features to an existing one. Works best when requirements are clear and scope is defined.

Ideal for:

  • You have a clear product idea to build
  • You need a working version quickly
  • You want a Rails developer with AI experience

What's included:

  • Planning and feature scoping
  • Full-stack development (Rails, JS, etc.)
  • Deployment to production
  • Documentation and code handoff
  • Bug fixes after launch
Timeline: Depends on scope, typically weeks not months

Great fit if you:

  • Have a clear problem or opportunity to address
  • Value fast iteration and weekly updates
  • Want measurable outcomes, not just deliverables
  • Are open to feedback and collaboration

Not a fit if you:

  • Need a large team or multiple specialists
  • Require waterfall process with detailed upfront specs
  • Have an urgent deadline (less than 1 week)
  • Aren't ready to provide feedback during development

About me

I'm Ze Lu Sottomayor, a full-stack developer based in Lisbon.

I build AI-powered tools and automation systems for founders and small teams.

More about me →

Have a project in mind?

Let's discuss what you're working on and how I can help.

I typically respond within 24 hours.